- Sells Faster– Staging has proven to produce more offers and sells homes faster than non-furnished apartments. Studies have shown that staged properties sell 88% faster than nonstaged ones. I hear countless stories of apartments that are listed without staging and then are staged and receive multiple offers.
- Adds Dollar Value Back to the Apartment- According to the National Association of Realtors, 74% of buyer’s agents said that staging increases the dollar value offered. Staging is typically done for 1% of the purchase price but can add purchase price value back to the property.
- It’s the Online Era– More buyers than ever gaze at photos online. With an empty unfurnished apartment, it is much harder to grab the buyer’s attention. Staging provides energy and personality to the apartment while appealing to various buyer demographics and highlights the positives of the apartment. With inventory rising in NYC and more competition than years past, if the apartment fails to look appealing than buyers will go right on to the next listing.
- It Can Add Freshness and Personality- Staging is very basic and can add a personality to the apartment and make it more desirable. Replacing dark, old, big furniture with simpler furniture adds more space and freshness to the home.
- Helps to Envision the Apartment– – Staging makes it easier for buyers to envision their belongings and the apartment’s potential by giving buyers vision of how the apartment will look. The National Association of Realtors reported that 77% of buyer’s agents say that staging makes it easier for buyers to visualize the apartment. This is especially true in loft or flexible layout apartments. Staging also puts more focus on the strengths of the apartment and helps get buyers past the parts of the apartment that look dated. Another example is that a buyer may have a king sized bed and additional furniture. Staging can help to show that the bedroom has plenty of room to fit the king sized bed and additional furniture.